Everything you've ever wanted to know about MAM

Since 1976, it has been our primary objective to support the individual development of each child in the best way possible and to make day-to-day baby care easier for parents. In the following sections you will learn how we successfully achieve this aim every day and why sustainable, responsible trading is important to us. We have put together a summary for those short on reading time: We love babies.

Key Facts about MAM

MAM Milestones

1976: MAM is founded in Vienna by the Austrian Peter Röhrig. Early on he gained experience in his parents' industrial companies. The first MAM soother is sold this year.

1987: The international distribution and production centre is established in Switzerland.

1989: MAM is established in the UK.

1990: The Swedish market leader 'Bambino' is acquired. The Group's first own production site opens this year in Hungary.

1991: MAM is established in Germany.

1997: The MAM product development department is opened in Siegendorf, Austria.

1998/99: MAM subsidiaries are established in Hungary and Brazil.

2002: The Group commences latex production at 'Thaimed' in Thailand, with high-quality materials, production facilities and working conditions meeting MAM's highest standards.

2008: MAM is established in Spain and the US.

2011/12: MAM is established in Greece and France.

2016: MAM celebrates its 40th anniversary and looks forward to continuing to support the healthy development of babies across the globe in the future

Facts and figures

  • The MAM/BAMED Group is based in Austria and Switzerland.
  • We currently have around 1000 members of staff across the globe
  • We work with 20 medical partners throughout the world to develop our products.
  • To date, MAM has gained protection for 28 inventions in 248 patents and 1 utility patent, as well as the appearance of 54 product designs in over 247 registered designs.
  • MAM is a member of 8 international scientific and standardisation committees.
  • MAM products are sold worldwide in 58 countries on all 5 continents.
  • Around 25% of sales are generated in the US, and more than 55% in Europe.
  • MAM sells some 63 million baby products a year.  
  • MAM is the market leader for soothers in the USA, Denmark, Sweden, Norway, Finland, France, the Czech Republic, Austria, Switzerland, Israel and Chile.

MAM Locations

Vienna, Austria: International marketing and design centre

Siegendorf, Austria: Product development

Wollerau, Switzerland: Coordination of international distribution and production

Vaskeresztes, Hungary: MAM Hungaria production site

Hat Yai, Thailand: MAM Thaimed production site

Kabinburi, Thailand: MAM Thaimed production site

Further MAM Group locations:
Brazil (Sao Paulo), China (Shanghai), Germany (Scheeßel), France (Paris), Greece (Thessaloniki), the UK (Teddington), Italy (Milan), Sweden (Stockholm), Spain (Barcelona), Hungary (Budapest), the US (Purchase, NY)

International distribution centres:
Australia, Belgium, Bulgaria, Chile, Cyprus, the Czech Republic, Finland, Indonesia, Israel, Kuwait, Luxembourg, Malaysia, Mexico, the Netherlands, Panama, Poland, Russia, Slovakia, Slovenia, Tunisia, the United Arab Emirates, Uruguay, Venezuela

A firm belief in sustainability

Success stories usually start with bold visions. This was also the case for MAM and our founder.
Let's take a quick look at the situation a few decades ago: in the mid-seventies, parents had to make a decision when buying baby products: they could have either an attractive design or medically proven functionality.
A nice-looking product. Or a good product. Baby products that were both good and attractive simply didn't exist.
The trained plastics engineer and devoted family man Peter Röhrig decided to change this.
Together with scientists, doctors and designers from Vienna University of Applied Art, he developed a soother that set new standards both in terms of design and function.
And so MAM was born, along with the unique teamwork that is still behind all MAM products.

"Is there anything more sustainable than working for the next generation – our children? We work for the well-being, safety and health of babies all over the world."
Peter Röhrig
Founder of MAM